That’s a fine question.
In a nutshell, we are trying to bring yoga to yoga equipment.
That is: yoga is the practice of unification. As yogis we seek congruence in the flow of our thoughts and actions both on and off the mat.
Yoga’s relatively humble and simplistic roots have developed and adapted with increasingly complex societies and ever-expanding networks of communication, information, and technology. Through it all, we practitioners of yoga are mindful of the unifying force that our practice can affect within us, which emanates out to help further unify our surroundings and contribute to a more balanced civilization.
Yogi-Motion is founded on the idea that human innovation is best inspired by this simple mindfulness, and the fruits of our creative energy are best realized in material objects which both embody and help us to seek out an a unifying equilibrium in our day-to-day lives. This is particularly important in the modern world, where stimuli abound and distractions flourish.
The Yogi-Motion backpack is our attempt to create such a material object. We created the Yogi-Motion bag for yogis and yoginis with active lifestyles: people who have more than one appointment before noon, people who change clothes in the middle of the day, people who go to their cars in the morning with their arms full and get out of their cars in the evening with their arms full again. And somewhere in and among the deadlines and decision-making, they make time and space to practice yoga.
Our inspiration comes from the idea that we as practitioners of yoga like to flow with more simplicity and ease through our daily lives. In other words, putting it simply: yoga is a unity of being, and motion is movement through time and space. Yogi-Motion seeks to help yoga practitioners unify their movement through time and space. We hope that the Yogi-Motion backpack will help other do just that in the same way that it has helped us.